01732 759725
Print.IT Reseller
30
distribution
Competitive pricing is just one of
several vital benefits delivered to
resellers as a result of VOW’s direct
relationships with the major OEM
technology brands.
With 30 years’ experience in the
technology sector, the business products
wholesaler enjoys over 20 direct
manufacturer relationships. This not only
gives its reseller base great advantage
on pricing but guarantees high stock
availability and original product reliability.
These direct relationships also enable
VOW and its resellers to be first to market
with new products, as well as providing
access to vendor marketing initiatives and
incentive schemes.
Direct relationships
As an HP authorised distributor, VOW
services some of the biggest HP resellers
in the UK. Its direct relationships with
other leading technology vendors, such as
Brother, Canon, Epson, Imation, Kyocera,
Lexmark, Panasonic, Philips, Samsung,
Sony and Xerox, mean that VOW has more
direct distribution agreements than any
other broadline wholesaler.
Group Merchandise Director Nigel
Mitchell says: “VOW has been in the
technology market a long time and by
maintaining direct relationships with
the leading manufacturers we can give
our reseller customer base the front line
support that they cannot find with the
indirect distributors. Partnership is central
to this and includes the way we work
with resellers. Direct relationships enable
everyone to stay one step ahead and
increase their opportunities for growth by
delivering the best products, services and
promotions to the marketplace.”
These relationships mean that VOW is
first in the queue for stock, with availability
levels at an impressive 98%. This gives
resellers and their end users the confidence
of reliable supply of original branded
products every day.
Manufacturer relationships also give
the wholesaler access to a spectrum of up-
to-date intelligence on vendors’ marketing
and advertising schedules, including those
products set to be promoted most heavily
in the coming months. This information
enables VOW’s reseller customers to
co-ordinate and maximise their marketing
communications across their own end user
base.
Incentive schemes
Some technology vendors have additional
incentive schemes for resellers buying
through VOW. One example is the Xerox
Reseller Excellence Programme, which
offers resellers up to 6% cash back on all
purchases bought directly through VOW
Rewarding
relationships
HowVOW’s close working relationship with major OEM technology brands
gives resellers a competitive and financial advantage
Group Merchandise
Director Nigel
Mitchell
Group Marketing and Commercial Director
Heather McManus
plus involvement in the Xerox Contract
Bid Support Scheme, which gives resellers
access to very competitive pricing when
bidding for end-user contracts.
Group Marketing and Commercial
Director Heather McManus says: “Many
manufacturers will provide significant extra
support to resellers that work with VOW
during a tender process, ensuring they
are as strongly placed as possible to win
the contract. They will also incentivise our
reseller end users to purchase from the
authorised reseller channel. One illustration
of this is the Genuine Xerox Rewards
programme which was launched in 2013
and which enables customers to claim
rewards for buying directly through VOW’s
resellers.
“Our relationships with the
manufacturers enable us to facilitate more
meaningful partnerships between some
of these brands and our resellers. This is
another sizeable indication of the potential
for those IT resellers who choose to partner
with VOW.”
Technology and EOS resellers interested
in opening an account with VOW or who
already have an account but want to learn
more can contact the NES team at VOW on
0844 980 8220.
Direct
relationships
enable
everyone to
stay one step
ahead and
increase their
opportunities
for growth...
