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In the news
Wireless and
cloud-ready
Sharp is continuing to transform its MFPs
from simple document creation and
management devices to machines that
can find and serve essential business
information on demand.
The company has just launched four new
multifunctional systems that are claimed to
provide the power and performance needed
Canon tackles
document challenges
Canon has completed its imageRUNNER
ADVANCE black and white line-up with the
launch of four new A3 MFDs, the imageRUNNER
ADVANCE 4200 series. Security, mobile working
and document processing features that were
optional on the first generation imageRUNNER
ADVANCE 4000 series are now provided as
standard, helping organisations to adopt smarter
ways of working and address key document
handling challenges, such as workflow efficiency,
cost control and data security.
www.canon.co.uk
Simple, standardised
mobile printing
Leading printer manufacturers have joined forces
and established a global non-profit organisation
dedicated to promoting and simplifying wireless
printing from smartphones, tablets and other
mobile devices. The Mopria Alliance, set-up by
Canon, HP, Samsung Electronics and Xerox, aims
to bring together the mobile, software and print
industries with the goal of developing standards
that make printing universally compatible from
any mobile device to any printer anywhere.
www.mopria.org
ProcessFlows expands
portfolio
ProcessFlows has signed an
agreement with Nuance to supply
and support SafeCom Print
Management software.
The company will provide marketing,
sales, channel management, product
distribution, integration services and
technical support for all SafeCom solutions.
SafeCom integrates with printers,
copiers and multifunction devices from all
leading suppliers. It provides print security,
tracking and control of all networked
devices, reduces print data traffic and
makes it simpler for administrators to
configure an organisation’s printing
environment.
www.processflows.co.uk
NAPPS UPDATE
Two steps forward,
one step back
By Aaron Warham,
Director,
NAPPS
As with most things in
business, success can be
measured in a number of ways. Whether it’s
monitoring profit and loss, sales revenue
against target or customer retention
levels, the metrics are established and
clearly defined. The problems start when
attempting to gauge the success of your
brand.
For the channel, a successful brand is a company
name that has been established for years, retains
a large percentage of its customers year-on-year
and whose customers, when asked, will use words
like trust and reliability to describe their customer
experience. But what about ex-customers? Is anyone
in your organisation analysing why they have left
and what effect that is having on your brand?
The industry is changing. Developments in
technology, services and software have led to the
channel adopting an approach akin to that of the
IT and Managed Service sector. As a result, the
opportunity to add value, increase margins and secure
customers for the long-term has never been greater.
There is a problem, though, and it’s one of branding.
In the eyes of the consumer, the IT professional
is just that – professional. In all aspects of their
relationship they expect a certain level of excellence
across the board. The problem for the channel is
that certain practices still exist that are having a
negative effect on the channel’s brand as a whole.
We speak to a wide range of channel owners
and directors and it’s genuinely great to see the
forward steps you are all taking to exploit these
new opportunities. On the other hand, queries from
companies that are considering legal action due to
service contracts running longer than their lease
agreements show that the industry has some way
to go before the consumer sees our industry as truly
trustworthy and professional.
by modern workgroups and the cloud and
connectivity capabilities that are expected to
become commonplace in the future.
The MX-5141N, MX-5140N, MX-4141N and
MX-4140N have output speeds of up
to 51 pages per minute in colour and
black and white and feature full and
immediate access to the internet and
the cloud.
Tom Primett, UK product
marketing manager, said:
“Their role as ‘information
gateways’ is supported by
a large, easy-to-use control
panel that provides full
internet access for
research or simply
for checking last
minute emails and
attachments.”
www.sharp.co.uk