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www.printit
reseller
.co.uk
colour printing
cove s ory
Print.IT Reseller 17
UTAX partners
have total
control
over which
products they
sell online
and the
pricing policy.
The new 3005ci, 3550ci, 4505ci and 5505ci colour devices
and the 3555i, 4555i and 5555i mono devices have
been designed to offer increased overall productivity by
approximately 20 per cent with high speed output of up
to 55ppm in mono and 50ppm in colour (5505ci), with
100 per cent duplex productivity.
The new reliable designs offer consistent performance, even for
large scale print jobs, with high paper capacities and definition
of up to 50 dividers per job. Importantly, training time is
far lower as the A3 range all have an intuitive colour touch
panel, similar to many smartphones or tablets, which allows
users to ‘zoom and swipe’ resulting in improved and faster
interaction and with the added ability to start over at any
time by simply pushing a ‘home’ button.
UTAX’s new A3 MFPs all feature improved energy saving
aspects, with TEC values approximately 30 to 40 per cent lower
than on previous models. The brand new ‘deep sleep’ mode
means they consume even less energy and work in a more
environmentally-friendly manner. With better power consumption
and improved copy functions, all the MFPs in the new range can
detect blank pages and skip these when copying, saving both time
and money.
provides the added-value system that will
drive business through those payment
portals,” Mackay adds.
Poised for growth
Thanks to a host of software and corporate
support developments, UTAX looks set to
continue its growth for another 25 years.
One recent development is a strategic
partnership deal with CF Corporate
Finance, part of the global Investec group
of companies, which will provide UTAX’s
UK partners with a new financing facility
specifically designed for the print and
document management sector.
“Growth is important to every business
and ours is no exception,” says Wilkinson.
“For our partners to be able to increase
sales, they need to be able to offer a
credible finance facility to their customers.
size or technical knowledge – to create
a sophisticated, robust and attractive
website.
This solution provides partners with
a range of added-value benefits but,
importantly, the web presence retains each
partner’s branding and style. “We hope
this technology will help and encourage
partners to take advantage of online
sales opportunities to improve both their
revenue and their cashflow,” says Head of
Marketing, Sarah Mackay.
UTAX partners have total control
over which products they sell online and
the pricing policy. More importantly, the
system allows them to generate leads
and enquiries and drive traffic to their
own site with email marketing campaigns
highlighting special offers. “Partners use
their own merchant services; UTAX simply
Those offers can, if necessary, be
individually tailored to meet their clients’
specific financing needs.”
As for the future, Wilkinson, in line
with many hi-tech futurologists, believes
that demand in the immediate future is for
mobile and cloud print solutions.
“The central issue is legibility. No
lawyer, accountant, teacher, student or
medical practitioner is going to want to
try and read a complex document on
their smartphone – or even a 7” tablet.
But what they will want is the ability to
connect to a nearby printer and to get a
legible, no-errors-possible document from
which they can do their job. I’m proud
to say that UTAX was one of the first
companies to develop a multi-platform App
that does just that.”
www.utax.co.uk
New range of A3 MFPs
UTAX’s new range of A3 MFPs offers a range of configuration options that improve document
quality whilst increasing printshop levels of professionalism, outstanding paper management
and superb finishing.
From left to right:
Andy Tibbs, Phil Colley, Joanne Russell
and Mark Webb