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Print.IT Reseller
16
cover story
...a great
example
of Toshiba
innovation
and drive...
For the last four years, Toshiba
dealers have benefited from a clear
environmental message that has
helped them to differentiate Toshiba
MFPs in a crowded and competitive
market.
Toshiba’s award-winning Carbon Zero
scheme, which offsets carbon emissions
from the manufacture, transport and use
of Toshiba MFPs in a variety of carbon
reduction initiatives, notably the African
stoves project, has caught the imagination
of businesses under growing pressure to
shrink their own carbon footprints.
It has given dealers a clear business
proposition and enabled them to extend
their conversations with customers to cover
the wider issue of sustainable printing.
For Toshiba, the scheme is a visible
expression of its broader environmental
aims, also reflected in the reduced energy
consumption of the latest generation of
e-STUDIO MFPs.
Toshiba TEC UK has just taken this
a stage further and made its entire UK
operation carbon neutral, including
emissions associated with gas and electricity,
water and waste, business travel and
accommodation. PAS2060-accredited, it
is now committed to making a further 2%
reduction in carbon emissions this year.
Above all, Toshiba’s Carbon Zero
scheme has had an impact on the planet.
From June 2009 to December 2012,
Toshiba offset more than 200,000 tonnes
of CO2 generated in the manufacture,
distribution and operation of MFPs
supplied to the European market. This
is equivalent to 44 flights on the Space
Shuttle or the annual carbon footprint of
39,607 cars.
A world first
The Toshiba Eco MFP, the world’s
first erasable toner MFP, is the latest
manifestation of the company's commitment
to reduce the environmental impact of
printing – and a great example of Toshiba
innovation and drive: other companies have
experimented with re-usable paper, but it is
the first to bring a product to market that
works with standard copier paper.
Like Toshiba’s Carbon Zero scheme,
the e-STUDIO306LP and e-STUDIO RD30
is a real door-opener. The ability to print a
Business sense that
won’t cost the earth
Toshiba is expanding its environmental portfolio with the world’s first erasable
toner MFP and new power management software – backed up by sponsorship of a
new environmental project in the mangrove forests of Kenya.
page, erase it and then re-use the paper
is genuinely new and customers are
fascinated to see it in action. Feedback
from trials has been overwhelmingly
positive and the first end user sales have
already been made.
The combination of erasable toner and
a scanner that creates an electronic record
of erased pages makes this an interesting
proposition for businesses that want to
reduce the amount of paper circulating
around an organisation without sacrificing
the convenience of paper as a medium