Page 16 - PrintIT Reseller - Summer 2012

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Print.IT Reseller
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16
environmental printers
As businesses seek to cut costs
and reduce their carbon footprint,
print costs have been put under
the microscope like never before.
Reducing print volumes has caught
on as a quick and easy way for
businesses to save money, lower
paper consumption and advertise
their own eco-credentials.
Clearly, this trend represents a major
challenge for the channel, with the big
downside of lower hardware, consumables
and paper sales. On a more positive note,
it also gives resellers an opportunity to
differentiate themselves from other suppliers
and approach customers with a proposition
tailored to the requirement for cost-
effectiveness, sustainability and eco-efficiency.
This is just what planitgreen® delivers,
with the added bonus of a compelling
CSR message through DMC‘s relationship
with the Starlight charity for seriously and
terminally ill children.
planitgreen® has two distinct but
complementary elements: hardware sales
and consumables.
1. Hardware
planitgreen® offers a comprehensive
collection of printers and MFPs specially
selected by DMC for their cost-saving and
environmental qualities. In order to be
included, a device must have automatic
two-sided printing, built-in network
connectivity and a very low Energy Star
TEC (Typical Energy Consumption) rating.
To help resellers promote the energy-
saving qualities of these devices, the
planitgreen® website publishes the
amount of energy each model consumes
(based on typical usage defined by Energy
Star) and what this costs in pounds and
pence per week and year.
The planitgreen® range currently
features 14 printers and MFPs from three
vendors – Canon, Kyocera and Ricoh – all
of whom have won plaudits for their
commitment to sustainable business
practices. With a choice of A4 and A3
models and colour or mono output, the
range fully meets the printing needs
of small businesses and medium-sized
workgroups.
2. Consumables
planitgreen® also provides affordable
printer supplies that your customers
can use to save money and reduce the
environmental impact of their installed
base of non- planitgreen®printers and
MFPs.
Costing about 30% less than OEM
supplies, the range includes premium
remanufactured toner cartridges for
leading laser printer brands such as HP, ,
Brother, Samsung, Lexmark, Epson, Xerox
and Panasonic; and compatible supplies for
Xerox solid ink printers and MFPs with, in
most cases, 20% more yield than the OEM
products.
planitgreen®toner cartridges are
manufactured in the EU in ISO 14001 and
EMAS II factories; come with a 2-year no
risk guarantee; and are Blue Angel and
Nordic Swan accredited.
During the remanufacturing process,
only virgin cartridges are used and all
working parts are replaced with new
ones, including imaging drums, rollers,
blades and microchips to restore full
toner compatibility. Even so, making a
planitgreen® cartridge generates up to
2.5kg fewer CO2 emissions than an OEM
original that uses as much as 16 times
more material by weight.
Out of the Green
and into the Black
Introducing planitgreen®
How do you satisfy customers‘ need to reduce
print costs yet still make a healthy profit?
planitgreen® from DMC Business Machines
Launched in January, planitgreen® is a complete range of
printers and consumables specially selected by DMC for their
environmental qualities and ability to save your customers money.
...resellers will
be wondering
how they
can meet the
needs of their
customers
and generate
satisfactory
profits.
About DMC
DMC Business Machines Plc is one of the
UK’s leading distributors of office equipment
and EOS consumables. Established in 1991,
we have over 20 years' experience in selling
to the trade for resale.
We have key working relationships
with leading global brands and are official
distributors for Canon, Kyocera, Panasonic,
Ricoh, Sharp and Toshiba.
In addition, we offer an extended portfolio of
office products including scanners, binders and
laminators, calculators, dictation products and
shredders from leading vendors, such as Casio,
Fellowes, Franklin, GBC, Rexel and Riso.
Trade customers benefit from our buying power,
consumables inventory in warehouses in London
and Leeds and strong, established links with
European Partners, which enable us to provide
resellers with a fast, reliable and cost-effective
service.
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