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www.printitreseller.co.uk Print.IT Reseller
NewField IT has been very busy
since its acquisition by Xerox. As
well as developing new solutions
of its own, such as PrintView and
a new version of Asset DB, it is
distributing GreenPrint’s expanding
range of paper-, toner- and energy-
saving products alongside its own
TonerMiser solutions. At the Photizo
European MPS conference, PrintIT
Reseller had a closer look at several
of its green print offerings.
TonerMiser
As its name suggests, TonerMiser can
reduce black and colour toner consumption
by as much as 50%, compared to savings
of as little as 10% with some resident
draft print modes, while maintaining good
print quality.
TonerMiser can be administered
centrally and applied automatically or it
can be selected by the user on a per job
basis, with the ability to adjust savings via
the TonerMiser slidebar.
James Duckenfeld, co-founder of
NewField IT, told PrintIT Resellerthat
TonerMiser was attractive to small dealers
whose marketing pitch was based on
lower toner costs, and that it also allowed
MPS providers to reduce print costs in
two areas that have traditionally been
hard to reach: fee-earners who insist on
keeping a personal printing capability;
and manufacturing sites where printer
consolidation is not always practical.
PrintView
NewField’s new business intelligence
product, PrintView, enables MPS resellers
and their customers to make better use
of available management information
by pulling in data from multiple sources,
including the full array of tools for feet
auditing, management, monitoring and
accounting. It can even scrape data from
web pages and hosted solutions.
By presenting the information in simple,
graphical formats including charts, graphs
and scatter diagrams, with the ability
to drill down into details with a click of
the mouse, it enables resellers to give
customers a real insight into their printer
estate, highlighting costs, print volume
and environmental factors such as CO2
emissions.
In this way, PrintView can help
resellers give a better service to customers,
highlighting problems and identifying new
opportunities for effciencies. Presenting
data in such a complete and user-friendly
fashion can also reinforce trust between a
reseller and its customers.
GreenPrint
In addition to its own products, NewField
IT is the exclusive UK distributor for
GreenPrint Technologies’ range of print
management products. These include
GreenPrint preView+; the GreenPrint
Analytics web-based measurement and
reporting tool; and the new Greenprint
Advisor.
According to Kent Dunn, VP of sales
at GreenPrint, these products are not
designed to replace device management
tools like Print Audit, but to be
complementary. Instead of monitoring print
devices, GreenPrint addresses the printing
habits of end-users, such as how much
they are printing, to what devices and from
what applications.
n Greenprint Analytics is a web-based
print measurement and analysis tool that
tracks the use of network and local printers
via an agent on workers’ PCs. Totally
invisible to the user, it provides detailed
reports on printer use; pages printed by
person, department and application; and
opportunities for savings. It is available
as a standalone product or in a bundle
with GreenPrint PreView+ and GreenPrint
Advisor.
n GreenPrint’s fagship product, GreenPrint
PreView+, sits on the user’s desktop and
allows them to interact with print jobs to
remove unwanted pages and images with
a click of the mouse. It also has the facility
to create a PDF of the edited document for
emailing, without modifying the original.
By making it easy to print only what’s
needed and removing unnecessary pages,
this product addresses paper and toner
waste.
n GreenPrint Advisor, the latest product
in the range, addresses energy and
fnancial waste by colour-coding printers
(red, orange, green) according to their
effciency. When – and only when – a user
sends a document to a bad (red) printer,
a pop-up appears, giving them the option
to transfer it to a green printer with one
click (showing the environmental benefts
of doing so). The user can accept or decline
the suggestion and, if they want, make the
‘green’ printer their default printer for the
future.
Dunn said that moving print volume
from low margin printers to high margin
ones had real benefts for resellers as
the per-click engagement model makes
them vulnerable to margin reduction if a
customer uses ‘red’ printers that are more
costly to run and maintain.
He added that giving users the fnal say
over which printer to use was preferable
to enforced re-routing of print jobs. “We
don’t redirect prints because it’s a really
bad policy: it’s intrusive to end users and
you can’t know what their reasons for
choosing a particular printer are,” Dunn
said.
To date, MPS has focused on devices.
Solutions like TonerMiser and the
GreenPrint range put end user printing
habits in the spotlight, bringing savings for
resellers and their customers.
cost savings
17
Protect
your margins!
NewField IT was showing a number of cost-saving print
solutions at Photizo’s European MPS conference, including
GreenPrint Advisor for which it is the exclusive UK distributor
..it enables
resellers
to give
customers a
real insight
into thier
printer estate