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www.printitreseller.co.uk Print.IT Reseller
Stephen Dobson (L) and
Brian Curran from Marie Curie
Home deliveries for Code Nast
Another potential new printing application
is being trialled by HP and Conde Nast,
the distribution of magazine content to
web-enabled printers for output in people’s
homes. The service will enable subscribers
to schedule the delivery of content from
publications such as Allure,
Details, Epicurious, Glamour,
Golf Digest, Self and Wired
directly to their personal
printers. HP says publishers
will beneft because it
will enable them ‘to reach readers more
frequently than with print magazines and
more tangibly than via email’. Conveniently
for HP and its resellers, it will also use a
lot of ink.
At a time when print is seem as expensive and
environmentally damaging, could linking print volumes
with charitable donations help redeem its reputation
and win suppliers new business?
Xerox business partner Document XL must hope so. Under
its new ‘Charity Wrap’ initiative, it will donate up to 15% of the
cost per page to the customer’s chosen charity every time they
print a colour page on a Xerox colour printer or MFP.
Customers can demonstrate their support by covering any
size of device with a ‘charity wrap’ displaying the charity’s
branding and fundraising telephone number. Document XL has
already produced ‘wraps’ for Marie Curie Cancer Care and is in
discussions with a number of other charities.
Stephen Dobson, MD of Document XL, which has offces in
Leeds and Rochdale, said: “It’s such a simple idea that I cannot
understand why no-one has ever thought of it before. We’re
looking to talk to organisations which produce more than 500
colour documents a month.”
www.documentxl.com/fundraising 08456 448 600
Charity wrap links giving
and printing
Oce, too, is using printer sales to raise money for
charity. Every time it sells an Océ ColorWave 600 wide
format production printer to a map company in the UK,
it will make a donation to MapAction, which provides
maps and geographical data to aid agencies in disaster
zones.
Oce hopes the scheme will raise £20,000 within its frst
12 months of operation.
MapAction communications director Roger Wedge said:
“Mapping support during the early phases of a response is critical,
as aid agencies and donors quickly try to understand the situation
on the ground. We have been involved with many disasters over
the world, most recently in Haiti, Japan and Libya, where we took
with us maps printed on the Océ ColorWave 600.”
Consumers are 31% more likely
to redeem coupons they print
themselves than ones sourced
elsewhere, according to a survey
of 1,790 adults by YouGov for
Coupons.com.
The survey uncovered a signifcant
increase in coupon usage across the
UK, with an 11% year-on-year rise in
redemptions of FMCG and supermarket
coupons and almost one in six (16%)
consumers using more coupons than a
year ago.
Jared Keen, Managing Director of
Coupons.com (UK & Europe), said that
much of this increase has been driven by
consumers' use of the internet to discover
and print off promotional offers and
coupons.
He added: “It is becoming increasingly
important for brands and retailers to
continue to utilise new technologies such
as secure printable coupons to offer money
saving coupons that engage consumers
online and subsequently drive measurable
in-store sales.”
While approximately 60% of all
coupons redeemed in the UK are retailer
specifc or from retailer loyalty programmes,
such as Tesco Clubcard or Nectar, there
is a signifcant and growing opportunity
for both retailers and brands to embrace
printable coupons, with 57% of consumers
having printed an online coupon and an
overwhelming 81% of the respondents
who had previously never printed a coupon,
indicating that they would be willing to
do so.
If consumers knew that there were
coupons available, 52% would be willing to
visit a retailer’s website and 42% willing to
visit a brand’s website.
Keen added: “This YouGov research
confrms that the retailers and brands who
are able to present their target consumer
audiences with the offers they want, and
critically in the way they want to receive
them, will be in the optimum position to
gain market share from competitors who
may be less agile or quick to respond.”
www.couponstar.com
Home printing of coupons improves redemption rate
07
bulletin
The full list is:
1Slow IT systems (68%)
2Print delays caused by jams
(42%)
3 Unnecessary email traffc
(39%)
4 Colleagues talking too loudly
on their phones (34%)
5 Colleagues leaving the printer
tray empty (27%)
6 Annoying mobile ring tones
(23%)
7 Being told to re-boot by
IT support (20%)
8= Eating smelly food in
the offce (19%)
8= IT not working in
meetings (19%)
10 Colleagues who never
offer to make the tea (12%) .
Top Ten Offce Bugbears
Perhaps more worrying than
printers’ high irritation factor is the
fact that fewer than half the survey
respondents (45%) believe printers
will be vital to offce life in 20
years’ time.
www.samsung.co.uk
Printing delays caused by paper jams are the second
biggest offce bugbear, according to a survey of
1,500 offce workers commissioned by Samsung to
mark its 20th year in print.
The Oce ColorWave 600
Home printer or desktop
newstand: the HP Envy 110