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EuroForm is in the end stages of
firming up a distribution deal with a
significant player within the UK market,
a move which Niebling says is the first
step in its strategic plan for growth.
Established in 1993, initially developing
and bringing to market printing solutions
including e-forms and macros, EuroForm
went on to design and manufacture
flash storage systems for HP printers. This
relationship continues today.
“Ten years ago, we identified an
opportunity to develop a solution that
collected data from print, copy, scan and fax
devices which, combined with training on
how to use this information, would deliver
improved security of data, time and cost
savings, as well as reduced waste for end-
users,” explains Niebling.
Its flagship solution JetAdvice Manager,
a neutral and vendor independent MPS
solution selected by HP as their worldwide
MPS tool, was launched in 2002.
JetAdvice Manager, now in its third
generation, is a fully scalable, cloud-based
platform that works with all hardware
brands and is used around the world.
Feature-rich and easy to use, it offers device
monitoring including use of A4 vs A3, colour,
duplex etc; automated meter reading and
supplies replenishment; remote monitoring
for maintenance and advanced reporting
that delivers ongoing time and cost savings.
Today, EuroForm provides vendor-
independent consultancy, solutions and
EuroForm unveils
growth strategy
services that work across multiple platforms
to provide comprehensive assessment,
optimisation, monitoring and fleet
management opportunities. It works with a
number of strategic partners, adding value in
optimising and enhancing the use of printers
and multifunctional devices, as part of a
strategy to reduce overall document-related
costs and maximise the return on hardware
investments for end-users.
Partner Program
The EuroForm Partner Program (EPP) delivers
a range of powerful benefits that encourage
quality performance, growth in market share
and strong relationships in the industry.
Partners benefit from incentives and
discounts, training and education, business
development and marketing, as well as
technical support.
EuroForm is a global player and supports
its network through its extensive expertise
in software solutions, sales and professional
services to the MPS market. “Expanding our
international network, as well as extending
our partners’ abilities and expertise to
provide even better support to end-users, is
firmly high on our agenda,” says Niebling.
Within the UK, EuroForm already has a
number of strategic partnerships with large
dealers and Niebling confirmed that the
firm is actively looking to build its partner
network tactically to increase market share
and meet its strategy for growth.
Shifting focus
“The opportunity for growth is enormous,”
he says. “Even today, many manufacturers
and dealers still focus on a narrow definition
of solution selling that concentrates solely
on the devices. The next natural step is
to leverage the full potential of managed
print services to address the broader issues
around office printing and document
management processes and costs. As
a neutral and autonomous company,
EuroForm is in an ideal position to help its
partners realise the potential of this.”
Because EuroForm’s business is all
about printing, Niebling also sees this as
an opportunity to realise its commitment
to environmental protection. “We organise
all our processes not only to minimise
unnecessary printing, but also to minimise
the energy we consume. The resulting
practices have economic as well as
ecological benefits which we can share with
our partners and customers.”
www.euroform.com
www.JetAdvice.com
Kim Niebling, Founder and CEO of
EuroForm A/S, a Denmark-based independent
software development company, spoke to
Print.IT Reseller
about the firm’s plans to
expand its presence and increase market
share within the UK.
...a fully
scalable, cloud-
based plaform
that works with
all hardware
brands and is
used around
the world.
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mps software