Print.ITReseller
eseller
.co.uk
25
...businesses
appear tobe
increasingly
confident about
the economic
outlook,which
I expect to
continue in
2014-2015
business inkjets
Continued...
DerrickMurphy,ManagingDirector,
Reflex:
“Our order books have continued
to increase for Q1 2014.We have
improved profitability and there has been
a positive attitude to spending, especially
lastmonth!
“In the last twomonths in particular,
we have seen an increase in activity
and enquiries. Businesses appear to be
increasingly confident about the economic
outlook,which I expect to continue in
2014-2015.A number of our customers
in the propertymarket claim they are
showing positive growth trends and some
are expanding,which is always a positive
sign. In theThamesValley the property
market is certainlymoving very fast again,
with property prices rising.”
Q: What is driving investment by
your customers andwhat factors
continue to suppress demand?
DominicO’Connor:
“We find that
many customers have been holding back
on refreshing their hardware due to
uncertaintywithin the general marketplace.
The desire to refresh this technology is now
greater than ever.
“We are not experiencing a suppressed
market as such, althoughwe have
found that a small proportion of smaller
businesses are still having difficulty
obtaining credit from some of the core
finance companieswithin our sector.”
Andrew Jones:
“Any investment has to
be based on a realistic ROI.MPS is by far
the single largest driver in demonstrating
realistic returns. Fear of commitment to a
solution in an ever changingmarket is the
main factor that can suppress demand.”
JohnGripton:
“Our largest growth sector
is obviouslymanaged print andwe are
also seeing increasing growth in enquiries
from clients regarding software solutions
that enable them tomassively improve the
efficiency of their business.
“We still have the issue of clients
needing to replace existing deviceswith
new rangemodels for them to experience
the benefits of the aforementioned
solutions,which brings us back to the issue
of making a long-term commitment on
third-party finance agreements.”
GaryDowney:
“Many businesses are
now focussing on their growth plans
and investing to ensure they have the
infrastructure that can support that
growth.Others have been putting upwith
a relatively poor level of performance or
service from existing supplierswhilst the
market was suppressed, and are now
taking action to replace those suppliers
withmore pro-active oneswho deliver not
only better service, but can developwith
them as their business grows.
“Conversations on process
improvement, not just equipment, are
muchmore common, although some
organisations still struggle to secure
finance for change.”
Mark Smyth:
“Clients are farmore
prepared to commit and invest if they
can see a clear and tangible return on
investment that also delivers business
benefit. Savingsmust bewell defined and
measurable,with the tools available for the
client to utilise as part of the solution.”
Matt Goodall:
“The general upturn in
business and the fact thatmany customers
held off making purchasing decisions
in the core of the recession are driving
business forward.The need to replace
equipment was perhaps put on hold
until the economic crisis eased and some
companies that were hard hit in the core
of the recession havemaintained their ‘no
spending’ stance until things improve for
them. I do think thingswill ease for these
customers over the next 18-24months,
though, and thiswill add to the positive
growth the economy is experiencing.”
AllanDavies:
“I feel that the rise inGDP
over the last two quarters of 2013 has
made consumersmore confident about
making a financial investment in new
equipment. I also believe that the low
interest rates are playing a part in driving
Gary Downey,
GroupMarketingDirector,
Balreed
Matt Goodall,
ServiceDirector,
Office Evolution
continued...
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