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inkjet printers
Traditionally, Brother has addressed
the small and medium-sized office
market, but its new workgroup printer
is likely to be of most interest to
larger businesses and commercial print
providers, such as copy shops, that
have a requirement to print thousands
and thousands of pages in quick
bursts.
Brother product and solutions manager
Andy Johnson said: “The HL-S7000DN has
taken us into the corporate and print-for-pay
markets which Brother is not well known
for addressing. We are very much known
for supplying small and medium-sized
businesses. Entering these new markets will
open up new opportunities
for us and our resellers.”
He told
PrintIT Reseller
that the HL-S7000DN was
likely to be deployed in
back offices, mail rooms
and dedicated print facilities
rather than the general office.
This is partly because the two motors
required to achieve 100ppm print speeds,
combined with the fast movement of paper,
can be noisy (a quiet mode reduces print
speed to 70ppm); and partly because the
material the printer is likely to be used for,
such as invoices and letters, will usually need
further processing.
Brother breaks
new ground
One of the strengths of the HL-S7000DN
is that its use of inkjet technology makes
it easier to integrate into mail production
processes than laser devices which tend
to get hot when printing large volumes.
According to Johnson, the ensuing paper
curl can cause jams in folder-inserters and
franking machines.
“With cold press inkjet technology you
don't have any of these issues,” he said.
Johnson expects the printer to appeal to
existing Brother resellers that want to move
into solutions sales (the printer has an open
interface for developing custom solutions),
as well as copier dealers that would not
normally resell Brother products.
“A couple of traditional copier resellers
who have taken this machine on board said
they did so because there was nothing else
like it on the market. A copier with the same
print speed would cost £10,000 to £20,000,
whereas our printer has a suggested retail
price (SRP) of £2,999 – though customers
would normally buy the printer on a
managed print basis. Based on the SRP, you
are looking at a cost per page of 0.5p – with
an MPS, that could go down to 0.4p,” he
said.
To find out more about the Brother
HL-S7000DN and see a video of the printer
in action, please visit
www.brother.co.uk/
g3.cfm/s_page/888440
.
Brother has entered new territory with the
launch of its 100 pages per minute inkjet printer,
the HL-S7000DN, and is now looking for a new
breed of reseller to help market the product.
Brother HL-S7000DN
Reseller
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