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Print.IT Reseller
www.printit
reseller
.co.uk
19
advertorial
The Sharp MX-C250F and MX-C300W
are productive A4 colour desktop
devices with respective print speeds
of 25 and 30 pages per minute for
both mono and colour output.
They offer network colour printing,
copying, scanning and fax as standard
and come with useful productivity features
including print from/scan to USB removable
storage and the option of a second
500-sheet paper cassette.
The MX-C300W also features a
built-in wireless capability and supports
both ad hoc and network-based wireless
connectivity.
Affordable convenience
Sharp has introduced the Sharp MX-C250F
and MX-C300W to provide an affordable,
compact 4-in-1 device for customers who
want the convenience of a small desktop
solution and who don't require the
expandability and workflow capabilities of
Sharp OSA-enabled, touch-screen MFPs like
the floor-standing MX-C312.
Tom Primett, Group Product Manager
Copier/Printer Products, says: “We sell
a lot of MX-C312s, but our dealers tell
us that they are missing out on some
deals because the MFPs are too highly
featured, too highly priced and only come
in a floor-standing configuration. We have
introduced the MX-C250F and MX-C300W
so that our dealers can satisfy the needs of
customers who have simpler requirements
with a lightweight, compact desktop
device that costs about a third less than
the MX-C312.”
He adds that the new additions give
resellers a compelling offering in an
important part of the market.
“The market for A4 machines is four
or five times the size of the A3 market and
A4 devices are still selling well. These are
perfect for workgroups of up to four people
but can also be used in larger offices for
printing confidential material. Although
designed as network MFPs, they could even
be used as personal devices, for example
in a director’s suite. They are one of the
smallest and lightest offerings on the market
and can be operated from a seated position
even when a second paper tray is added.”
Designed for business
To keep costs down, the MX-C250F and
MX-C300W don't have an integrated hard
disk, touchscreen display or OSA support,
but they are still designed for business
use and have business-class quality,
productivity and reliability.
These include automatic duplex; 600
x 600dpi print quality; PCL6 and PS3
emulations as standard; a 5-line LCD
display with programmable buttons;
35/50-sheet ADF; ID Card copy; push and
pull scanning; paper-saving electronic fax
routing; PIN-based user authentication; and
the ability to apply print quotas and restrict
access to or disable certain features.
Simpler hardware requirements
contribute to a space-saving, compact
design and impressive energy efficiency.
Running costs can be cut further by using
the Toner Save mode.
Easy management
Primett adds that resellers themselves will
welcome the ease with which devices can
be managed:
“A lot of MFPs in this segment are
souped up consumer devices, but ours are
specifically designed for office use and have
all the reliability you would expect from
a business machine. They are designed to
be maintained by service engineers and
have the same maintenance cycle as an A3
machine with easily replaceable cartridges
to reduce the time an engineer needs to
spend on-site. They also support our E-RIC
system so that resellers can take meter
readings remotely.”
With the launch of the MX-C250F and
MX-C300W, Sharp has filled a gap in its
range and given resellers an affordable,
productive colour A4 MFP that will enable
them to compete for business in new areas
and expand the solutions they can supply
to existing customers.
www.sharp.co.uk
Simply perfect
We have introduced the MX-C250F & MX-C300W
so that our dealers can satisfy the needs of
customers who have simpler requirements ...
Sharp’s new A4 colour MFPs meet customer demand for an
affordable desktop solution for small workgroups.
/This is Why