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“The traditional 9-5 work pattern
no longer exists for the majority
of people. Now it’s all about agile,
flexible, mobile working. We check
our work emails on our phones, join
conference calls from trains and
prepare for meetings in our hotel
rooms, and print is changing as a
result of this.”
Jones maintains that this trend is only
going one way. “While agile working is
often perceived as the preserve of small
business and start-ups, it’s actually big
business and the Government who are
getting behind agile working and actively
promoting the benefits. The recently
launched Agile Future Forum initiative
counts the likes of Tesco, Lloyds Banking
Group and HM Treasury within its ranks,
and in a recent report they found that
flexible working can cut costs by up to
13%,” he said.
He added: “This shift in attitude
is creating huge sales opportunities
for resellers. Many businesses need
their employees to be able to work as
productively on the road as they do in
the office and are looking for the right
products, technology and partners to
support this.
“Whether it be a modular case on
wheels, device chargers, privacy filters,
or portable print and scan devices to
ensure mobile workers have a genuinely
productive ‘portable office’ – the
opportunity is huge.”
Consumer technology creeps into
business
Brother spoke to IT buyers* and found
that 40% operate a BYOD (bring your
own device) policy already, giving more
choice to individuals about how they equip
themselves when working on the move.
This has also created a huge
opportunity in the device peripheral market
for related accessories. Brother has seen a
rise in the popularity of mobile document
scanners, which can be used to create
digital, shareable versions of documents on
Roam is the new home
According to Phil Jones, Managing
Director of Brother UK, ‘roam’ is
the new working capital for agile
businesses evolving their cultures
and working practices.“Resellers
need to tap into this growing trend
of roaming workers and ensure that
they have the skills and knowledge
to address their requirements as well
as the product portfolios,” he said.
Print.IT Reseller
18
...it’s actually big business and
the Government who are getting
behind agile working and
actively promoting the benefits.
mobility
Brother has three new A3 inkjets targeted at
mid-range office users, the MFC-J6520DW,
MFC-J6720DW and MFC-J6920DW. Designed
to offer businesses affordable and efficient
A3 printing, the machines have a low cost
per page and fastest in class print speeds.
The all-in-one devices feature the latest
connectivity technology to ensure the best ever
compatibility with mobile and tablet devices as well
as direct access to cloud services. All of the printers
in the range feature wireless, USB and wired
network connectivity, as well as smartphone and
tablet printing options such as Apple AirPrint and
Google Cloud Print.
The top model in the range, the MFC-
J6920DW, is the first ever A3 model with NFC (near
field communication) printing. Users can print from
and scan to an NFC-enabled mobile device through
Brother’s iPrint&Scan app by simply holding it near
the machine. Ideal for areas with limited Wi-Fi, the
technology enables users to print and scan quickly
and easily from smartphones and tablets.
The range features LCD screens and
electrostatic keys that only illuminate when
needed, enabling quick access to cloud services
including Google Drive, Dropbox, Facebook, Flickr,
Picasa,
Box, SkyDrive and
Evernot. Users can both print
and scan directly from and to these programs.
Focus on connectivity
Continued...
