Print IT Reseller - March 2014 - page 8

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Integra announces
2014 events
Integra Expo 2014 will take place on
27 March at the MK Dons Stadium,
Milton Keynes.
This one-day event is free to Integra
members and gives them the opportunity to
meet with over 50 key suppliers and service
providers during a five hour exhibition. In
addition, Integra welcomes any prospective
members to come along to find out more
about the group.
Aidan McDonough, Integra’s Managing
Director, said: “Last year’s exhibition was
a great success with many members and
suppliers saying they benefited tremendously
from the day. It’s an opportunity for dealer
principals to bring along other members of
their team to meet with suppliers. We recognise
that taking time out of a business is difficult
but it’s so important for dealers to be seeking
out new opportunities and expanding their
product offering. Integra Expo gives them the
chance to make those connections in one hit.”
On the day, members can also enjoy a
stadium tour and meet special guest Sir Geoff
Hurst MBE. Sir Geoff will always be best known
for scoring the hat-trick in England’s 1966
World Cup Final triumph. His achievement has
never been matched. He will host an interactive
question and answer session and photo
opportunity.
Integra will also be welcoming Sales
Development Consultant Parin Sachedina,
who will be hosting a workshop aimed at
MDs and their sales staff. Sachedina has over
25 years’ experience in both direct sales and
sales training and as head of training for
Lyreco, her 15-week sales training programme
saw new recruits yielding 60% more revenue
than ever before. More recently, she attained
similar results for Office Depot through
creating their Sales Academy.
In the news
bulletin
Synaxon partners with Centrex Services
Synaxon has signed a strategic partnership with
technology support specialist Centrex Services
to provide its members with direct access to
Centrex’s full portfolio of nationally-available
support and maintenance services.
Founded in 2006 and with over 150 employees,
Centrex Services operates its own UK-wide network,
with 88 field technicians. It provides nationwide
coverage with a four-hour business hours call-
out capability. All engineers have fast access to
replacement parts from 17 stock locations situated
throughout the UK. Calls and incidents are managed
from the company’s national contact and control
centre in Milton Keynes.
Derek Jones, Managing Director of Synaxon UK,
says that the agreement is a response to the growing
need amongst resellers and dealers for reliable third-
party services.
Through Centrex, Synaxon members can now offer
expertise at every stage of the service supply chain,
from diagnosis to close. The company provides a single
point of contact for all requirements, from control
centre support to break-fix repairs, on a broad range of
IT products. Comprehensive service level agreements
enable resellers to offer peace-of-mind to customers
whilst driving higher revenues, profitability and
reducing operating costs.
New appointments
at Spicers
Spicers has announced considerable
investment in its team to elevate the
level of support available to reseller
partners as they strive for growth.
E-commerce expert Jason Bridgewater joins
Spicers from Halfords in the role of Director
of E-Commerce and takes responsibility for
the wholesaler’s lead-generating Memoetc
web platform. He will focus on the site’s
future development to support reseller growth
through this online initiative.
The wholesaler has also confirmed
extended investment in strategic category
development. Rebecca Stallard joins from
Newell Rubbermaid as Category Director
and David Orr as Category Sales Director
Furniture. Orr recently worked for technology
distributor Exertis Gem.
CEO Alan Ball said: “By progressing
with a team who will own the category
development strategy to work as a conduit
between our commercial team, customers
and suppliers, we can ensure the ongoing
delivery of a product and service offering
reflective of latest market trends and
consumer need. This ensures our customers
have the right proposition to take to market
and service the demands of the consumer.”
Antalis customer wins Brazil trip
Office reseller TODDS-AC is celebrating after winning a
£5,000 holiday for two to Rio as part of Antalis’ Image
Yourself competition.
The ‘Image Yourself’ campaign was launched in September
by Antalis to support a new drive to promote Image, its own-
brand range of uncoated office and business papers.
Specialising in supplying office and refurbishment products
to both commercial companies and educational organisations,
Lincoln-based TODDS-AC was selected at random from all
entrants as a winner in the interactive, Europe-wide competition.
Closing on 15 June, the remaining period of the competition
offers further prizes including weekly and monthly draws to win
TVs, video cameras, Ice watches and polo-shirts. There are six
trips to Brazil still to be won, including three one-week trips for
two people; two VIP trips with a ticket to one of the football
World Cup Quarter Finals; and the overall top prize of a VIP trip
to Rio and a ticket to the 2014 World Cup Final.
Accolade for Apogee
The London Stock Exchange has named
Apogee amongst its ‘Companies to Inspire
Britain’. The 1,000 Companies to Inspire
Britain is a report that represents the
future of British industry. Compiled by
experts at the London Stock Exchange
Group, it comprises the most exciting
small and medium-sized businesses in the
UK, while highlighting the country’s major
trends and growth areas.
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