Print.IT Reseller
eseller
.co.uk
Vasanta launches
new reseller
business programme
Vasanta claims that bokz, its new reseller
business programme driven by the latest
operational and back office technology,
will provide the most cost-effective supply
chain solution and a managed marketing
programme, under a common brand.
The just-launched programme will be supported
by an end-user marketing plan designed to drive
new business to programme partners. This will
be aligned to a common brand and will include
bespoke publications; regional advertising at key
landmarks and strategic locations; unique and
exclusive product promotions; themed seasonal
campaigns; managed social media solutions;
charitable affiliation schemes; and, in the future,
TV and radio advertisements.
The bokz programme includes a destocking and
bespoke stock holding solution. Vasanta has invested
£2m in the last five months installing an additional
50,000 sq/ft mezzanine floor in its Arrow Distribution
Centre. This will be furnished with state of the art
technology that is able to handle significant increases
in the number of small order picks and will deliver
levels of accuracy that are currently only experienced
in the pharmaceutical industry. In addition, the space
created will be used to hold up to 20,000 customer
bespoke products thus allowing complete orders to
be picked in one warehouse.
Participating resellers will also benefit from a
final mile delivery solution. A detailed audit tool has
been created to evaluate the true cost of delivery
and, where appropriate, a variable cost per drop
solution will be provided that encompasses desktop
and departmental drops together with a recycling/
waste collection service.
In addition, a managed service offering will
be available that can be used to free up time to
focus on sales and profit generating activities. The
suite will include, but not be limited to, detailed
sales and management reporting, cash collection,
customer service, legal advice, specials sourcing and
appointment booking.
A common bespoke Microsoft back office
platform with a number of additional applications
to aid sales and margin growth will be developed in
conjunction with participating resellers.
Vasanta CEO Robert Baldrey said: “This exciting
programme is another demonstration of our
commitment to the independent reseller community
and is one that gives the dealer a real opportunity
to help their business survive and thrive in this ever
changing market place.
“This is a complete end-to-end solution that
reduces supply chain duplication, delivers genuine
business improvements and unlocks the inherent
value in a reseller’s business whilst allowing them
to maintain complete control of the end-user
relationship,” he added.
VOW Managing Director Adrian Butler has been
given executive responsibility for this programme
and Vasanta is also investing in a dedicated senior
management team to roll out and manage it.
05
bulletin
In the news
Closed loop paper solution
At a Brilliant Partner event held in Bracknell
at the end of January, Spicers announced
the launch of the 5 Star Remarkable Loop
Paper service.
Spicers, in collaboration with supply partners
UK waste management consultants Remarkable
and German recycled paper producer Steinbeis, will
ensure that waste paper is collected from clients of
Brilliant Partners, recycled and converted back into
100% recycled high quality 80gsm cut sheet paper
for resale.
Simon Wallis, Spicers Business Development
Director, said that this new solution will provide
Brilliant Partner resellers with a unique selling
point and a significant differentiator. “We have
shaped the solution with a small number of
resellers and early indications are extremely
exciting. It’s opening up very different discussions
with consumers, unlocking different contacts with
a different budget and affords our resellers an
opportunity to engage customers and prospects on
a completely new level.
“It moves the discussion on from price, range,
deliveries etc. and presents an opportunity to
show leadership in the quest towards zero waste.
It will also significantly strengthen contract tender
submissions,” he said.
With an increasing trend towards re-
using, recycling and sourcing more sustainable
alternatives, Spicers believes its 5 Star Remarkable
Loop Paper and recycling solution will assist
resellers in taking an assertive stance with their
customer base in promoting and facilitating a
responsible and sustainable solution to office waste.
Spicers CEO Alan Ball said: “I would like to
thank our dealers for their support in making this
initiative a reality. The input and planning has been
superb and we genuinely believe this service will
deliver real differentiation in the market for our
resellers within the SME and contract market.”
Easy document handling
Canon says its new imageRUNNER 2202N is an affordable A3
black and white MFP which will help partners to generate
additional revenue in SMB markets.
In a statement, the company said that the new networked device
comes with clever features that allow partners to upgrade existing
customers. For example, the device’s new smart MF Toolbox desktop
application makes it easy for users to store and share documents.
In addition, the imageRUNNER 2202N helps partners to secure revenue
after sales, as customers can reorder consumables directly through the
device.
Adrian Butler, VOW Managing Director
