Print IT Reseller - March 2014 - page 9

The reality of today’s economic climate is that
we’re all more demanding and used to the
fast-paced nature of the digital age. Customers
and partners want faster answers and quick
response times.
In light of this, many businesses have already
started to reap the benefits of a move from out-dated
manual operations to automation. After all, manual
processes are a lengthier and more complicated way
of working and are prone to human error. Lexmark
recently conducted a survey of employees across
Europe, which shone light on these inefficiencies.
More than ever, it showed how businesses who still
run manual processes need to wise up to the business
benefits that automated operations can bring.
The research showed that on a personal level, staff
want fast, simple work processes that assist their day-
to-day productivity. Having to deal with lengthy and
complicated manual processes isn’t efficient. When
asked, ‘What is the biggest problem associated with
manual admin processes?’ 50 per cent responded that
‘It takes too long to complete’.
With the error-prone nature of
manual processes proving costly,
there has never been a greater
need for partners to offer their
customers solutions to help them
stop wasting valuable time that
can lose them money.
Lexmark has solutions that
help businesses achieve a more efficient way of
working. From mobile capture apps, that can scan and
capture receipts so employees don’t have to manually
input expenses, to intelligent capture software,
Lexmark helps create more productive workflows.
The data from documents such as enquiries,
complaints, applications or reports are automatically
captured, sorted into a structured format, and
transferred into business processes and corporate
systems for greater visibility of the information across
the company. For businesses this typically eliminates
85-95 per cent of manual data entry that is otherwise
required, and improves access to information.
Register now at
or contact
01628 518658
Lexmark Channel Value Programme
It’s More than a Partner Programme.
A Rewarding Experience.
Lexmark is much
MORE
than just a print vendor! In fact over the past three
years we have been transforming our global organisation into an IT provider
of industry specific solutions which will enable your customers to save
time and money. This makes selling Lexmark
MORE
margin rich, develops
MORE
revenue streams, helping you to differentiate your company making
customers
MORE
dependent on your business.
So, whether you are, or need support in, selling output devices (printers and
MFP’s), content management software, workflow solutions or Basic Print
Services (click/MPS), Lexmark is here to support you every step of the way.
Join Lexmark’s Channel
Value Programme today
and starting enjoying
the following benefits:
• Dedicated sales support
• Exclusive offers and promotions
• Customisable sales and
marketing tools
• Access to Lexmark’s Channel
Advantage Academy
• Access to Lexmark’s Virtual
Solutions Centre
• Ready-to-Go Marketing tools and
materials
and more...
Businesses need to wise up to the
inefficiencies of manual processes
Martin Fairman, Channel & SMB Sales Director, Lexmark UK & Ireland
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